Elation fills the air as fans hope their teams go all the way at EURO 2024. But it's not just the teams looking for victory—Chinese brands are also aiming to win big. Out of the 13 global sponsors of the tournament, five are from China. Electric car company BYD is the tournament's e-mobility partner, while Alibaba companies Alipay and AliExpress serve as the payment and e-commerce partners. Smartphone giant Vivo and TV manufacturer Hisense complete the Chinese contingent.