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China News: China's Intangible Cultural Heritage Sparks Modern Consumer Interest

  

November 5, 2024     Share on   facebook   Twitter

In Chengdu, southwest China's Sichuan Province, a recent fair celebrating intangible cultural heritage crafts attracted enthusiastic crowds. Visitors marveled at the intricate traditional crafts and eagerly participated in hands-on workshops. To preserve and revive these age-old practices, artisans are blending traditional folk art with contemporary aesthetics, creating products that resonate with modern consumers and breathe new life into cultural traditions.