In northwest China's Xinjiang Uygur Autonomous Region, peppers are being grown primarily for their vibrant red pigments rather than culinary uses. The extracts from these peppers serve as natural, eco-friendly alternatives to synthetic coloring agents in various industries. As the harvest season peaks, local producers are working tirelessly to meet the growing demand for pepper-derived colorants, which are gaining traction as healthier, sustainable options in food and other sectors.