Maotai Town in southwest China’s Guizhou Province, renowned for producing the iconic baijiu liquor, is leveraging its heritage to boost tourism. Known for its strong, throat-tingling spirit, the town welcomed over 280,000 visitors during this year’s National Day holiday, generating over $24 million in revenue. Tourists are drawn not just to taste the famous drink but to explore its rich history through guided tours and public distillery workshops.