The travel photography industry is booming in China, especially in cities like Xi'an. In 2023, Xi'an saw 278 million tourist visits, reflecting a surge in demand for photography services that offer hairstyling, makeup, costume rentals, and photo sessions, with prices from 200 to 5,000 yuan (28 to 700 USD). The industry’s market size neared 40 billion yuan in 2023, and experts believe that sustaining success in this competitive sector will require maintaining high-quality services.