Bordeaux's wine industry continues to flourish, largely due to its longstanding trading system, which has proven resilient over the years. Cédric Rouleau, President of the Gironde Wine and Spirits Brokers Association, attributes the industry's success to the unique broker system that connects winemakers with global buyers. Florent Rajewski, a Bordeaux wine sales manager, highlights that this method not only preserves tradition but also ensures consistent quality and global reach.