Traditional Chinese Brands Innovate to Attract...
China News
October 3, 2023
Faced with fierce competition from a slew of emerging brands, numerous traditional Chinese companies are adopting innovative tactics to maintain their relevance in the market. One such example is Xing Shunzhai, founded in 1912, which has diversified its offerings by blending its traditional Douzhier soup, a fermented beverage made from ground beans, with modern favourites like ice cream, coffee and other soft drinks.