China's mid-year shopping bonanza shows new trends
China News
June 20, 2023
Leading e-commerce platforms have been offering unprecedented discounts. JD.com had a ten-fold increase in the number of subsidized goods compared to March. Kwai e-commerce invested 1 billion yuan in product subsidies, while Suning stores across the country provided consumers with subsidies and interest free installment plans...Beyond discounts, live streaming has emerged as a major battlefield for e-commerce platforms and merchants to boost sales.