China taps consumption potential of senior rural...
China News
May 10, 2023
For senior villagers in east China's Zhejiang Province, a trip into town is now facilitated by special bus services. Their first stop-a wonton restaurant for breakfast, then onto a local vegetable market, or a to visit the hairdresser. It's part of a drive to untap spending power in the demographic. With more bus routes linking remote villages to town centers, brick and mortar businesses are thriving thanks to senior shopping.