Livestream Shopping Adds Glitter to Jadeite Jewellery...
China News
September 7, 2023
The jadeite industry in China is embracing livestreaming as a dynamic avenue to connect with younger, tech-savvy buyers, many of whom possess significant purchasing power. What was once considered an "adult-only" precious stone is now increasingly popular among a younger demographic. The surge in interest can be attributed in no small part to the rise of livestreaming as an effective sales technique, injecting new life and allure into the jadeite jewellery market.