Italian Winemakers Hope to Brew Success in Chinese...
International News
November 14, 2023
Italian winemakers, such as Bolla, are eyeing success in the Chinese market as they explore new opportunities beyond the traditionally popular high-quality red wines. With thousands of litres of wine aging in cellars, wineries like Bolla aim to tap into the evolving preferences of Chinese consumers. Gruppo Italiano Vini, the owner of Bolla, sees potential in the Chinese market and aims to capitalize on the growing interest in a variety of wines beyond the established favourites.