Power Outages Reshape Consumer Habits in South Africa
International News
August 7, 2023
Widespread rolling blackouts have had a profound impact on the South African economy and the daily lives of its citizens. The latest Global Consumer Insights Survey by PwC reveals that frequent power cuts are causing significant changes in consumer behaviour, particularly in food purchasing habits. Over 50% of consumers are now choosing takeout options and non-perishable goods that are less dependent on electricity, reflecting the adaptation to the challenging power supply situation.