Indonesian Businesses Embrace the Emerging Trend of...
International News
August 22, 2023
In Indonesia's digital landscape, the convergence of entertainment and e-commerce is gaining momentum through TikTok Shop. This phenomenon, driven by the tech-savvy younger generation, is reshaping the way business is conducted. Indonesian businesses are leveraging live-streaming on TikTok to boost sales and reach a broader audience, underscoring the growing influence of this innovative fusion of entertainment and online shopping.