Ethic’s history and launch of hit song Figa
By: Sere Neema
Posted on Monday, June 24, 2019
Whether you listen to Kenyan music or not, you have probably come across the name Ethic, be it from your neighbourhood, that ‘mathree’ or even during the office break. You have kids? You probably heard from them too.
Let us talk Ethic!
They are a Kenyan rap group featured on this session of SWITCHBOARD with Weke, Flinch and Manasseh. They consist of Seska, Zilla, Reckless and Swat. The name Ethic? Well, they thought it was cool and rolled with it.
How did they start?
Ethic owned a movie shop where they linked up and did a few freestyles. They one day hit the studio and released their first hit song ‘Lamb lolo’ in May last year. It currently stands at over three million views.
They do not want to restrict each other’s level of creativity which explains their unique sound which they say, has no specific name.
Who’s the ladies’, man?... They start a debate between the dreadlocked Reckless and form four leaver Swat… Even in denial, fact remains, they both have a huge girl fan base.
On their new hit song Figa
The rap group was recently signed by Universal Music Group. Thereafter, the birth of their hit song Figa, which they launched on Switchboard. But do we say!
They currently work with one producer. In Figa, we do recognize the name Motif Di Don, a producer known for various other hit songs.
In regards to the involvement of former radio presenter Kamene Goro in this song, all credit goes to Figa video director.
When it comes to the Sauti Sol comparisons going round, they admire the boy band so much they want to get to their level.
If you wish to contact Ethic, they are on all social media platforms as Ethic Entertainment.
