Being a Keroche heiress; Anerlisa Muigai’s untold story
By: Judith Mutua
Posted on Monday, July 6, 2020
Anerlisa Muigai is a middle-aged Kenyan entrepreneur and the founder and Chief Executive Officer of NERO Company Limited– a mineral water manufacturing plant that produces, sells, and markets executive and premium still water in Kenya.
She is also a fitness enthusiast who documents her fitness journey on social media whilst selling her diet plans, work-outs, and weight loss secrets on her android and IOS applications so as to inspire many. The young entrepreneur is also the Keroche Breweries heiress and a daughter to Keroche Breweries CEO, Tabitha Karanja, and Joseph Karanja who is the co-founder and chairman of Keroche Breweries.
Born on 9th January 1988, the young and beautiful lass has been an inspiration to many through her business success at Nero Limited and her dramatic weight loss transformation through consistency. Anerlisa’s notable accomplishments which she has achieved so early prove that one is never too young to make big moves in business.
Overcoming obesity
After years of struggling with an overeating disorder that led to her being obese, depressed, and frustrated with her physique, Anerlisa joined the weight-loss bandwagon and began shedding kilos gradually.
Her obesity condition and eating disorder saw her weight hit 124kgs over the years and her dress size made it impossible for her to find clothes restricting her to only three outfits or custom made clothes.
After years of fighting depression and low self-esteem, Anerlisa broke down on one fateful day and decided enough was enough and took matters into her hands. When she lost weight her mother, Tabitha Karanja gifted her a handbag that is estimated to cost around Ksh 2.5 million.
The Nero CEO indulged herself with intense exercise training for 8 months that made her lose nearly half her weight thus dropping the extra kilos to 64 kg as of 2018.
Anerlisa’s dramatic weight loss made the business mogul more curvaceous with an hourglass figure that she regularly flaunts on her social media pages. Despite her remarkable transformation, critics were quick to point out that she did not lose her excess weight naturally but instead went under the knife.
Achievements
Anerlisa is among the three Kenyans named among 40, Under-40 African Business Icons by Business Elites Africa magazine. She has bagged the runners up position in the Female Entrepreneur of the Year at the Young Entrepreneurs Awards organized by Bizna.
She was recognized for not focusing on her family’s riches and instead of launching a multi-million company, NERO, which manufactures premium drinking water targeting those with class and style.
Her Executive Water is one of the topmost on-demand brands on supermarket shelves in Kenya. She has also given employment opportunities to many Kenyans who work at her water manufacturing plant in Naivasha.
